356 million
menstruating women in India
121 million
use sanitary pads
12 Billion
pads disposed of annually in India
Embrace Tomorrow, live sustainably today
At Nushu, we’re redefining periods with comfort and care—for women and the planet.
Our innovative period underwear helps you experience stress-free cycles while reducing toxic waste
PLASTIC THAT LAST CENTURIES
Every pad containing plastic still remains on our planet today—piling up in landfills, polluting rivers, and contaminating open spaces.
90%
of the material used in pads is plastic
800 years
for those plastics to decompose
Billions
of pads end up in landfills or open spaces every year
Where Pads End Up
Single-use pads don’t just disappear after you throw them away. Most end up in landfills, are burned in the open, or dumped into the environment—polluting soil, water, and air. Made with up to 90% plastic, they can take centuries to break down, meaning almost every pad ever produced still exists somewhere.
This waste doesn’t just harm the planet—it affects people. Open burning releases toxic dioxins, and dumping spreads pollution through rivers and fields. It’s a problem passed from one generation to the next—unless we choose to break the pattern with sustainable period care.
[img2] Live Sustainably [img3]
[img2] Choose Comfort
Live Sustainably [img3]
Switch to period underwear
Eco-Friendly
Right after your day, rinse your Nushu underwear in cold water. You’ll know you’re done when the water runs clear.
Comfort & Confidence
Right after your day, rinse your Nushu underwear in cold water. You’ll know you’re done when the water runs clear.
Leak-Proof Protection
Right after your day, rinse your Nushu underwear in cold water. You’ll know you’re done when the water runs clear.
There is a nushu for
every version of you.
There is a nushu for
every version of you.
