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Earth Day 2024: Nushu Impact Report
This Earth week, we celebrate that small numbers can make a big impact! Before we get into our very first Impact Report, here’s some context on menstruators in India: 💁🏽♀️ There are 325 Million menstruating women in India 📝 Of which 121 Million women use pads (that's only 37.2%) 📅 On average, women use 12 pads every month 🩸 Women menstruate for roughly 40 years Add all that up and you get 🌎 17.4B pads disposed of ANNUALLY! 🌎 What Happens in the Landfills? So - because most pads are made up of 90% plastic, they take 500-800 years to decompose. During these 500+ years, the disposed pads emit: Volatile Organic Compounds (VOCs) 🧪 CO2 & other greenhouse gases ⛽️ Leachate (toxic liquid waste) that could contaminate groundwater if not properly managed ☠️ The Nushu Impact We launched our period underwear in September 2023. Over the last 8 months, we’ve worked tirelessly to impact the way menstrual care is approached in India. While we've found a solution that combines efficiency, comfort AND sustainability, we’ve converted only a fraction of pad-using menstruators so far. Our current user base will prevent 8.3L of pads from being disposed of in the next 2 years. (Each Nushu underwear can be reused for 2 years). If they continued using Nushu for the rest of their menstrual years, the number of pads prevented from being disposed of, could reach a total of 🚨1.03CR🚨. Carbon Emissions: Using disposable sanitary pads results in roughly 8.9kg (Check out the research here) of carbon emissions per year, per user. Therefore, over a span of ~40 years, each woman will contribute approximately 360 KG of CO2 emissions to their carbon footprint, just by using disposable pads. Our users will menstruate for another 25 years (on average). So, if they continue to use Nushu Period Underwear, each of them will prevent at least 222KGs of carbon emissions. And collective impact made by our user base? 6.8L KGs of Carbon emissions! 🤩 👉 Stating this again: We’ve converted only a fraction of pad-using menstruators so far! Think of the impact we could have as we continue to expand our reach.🌱 To all our customers & users – THANK YOU FOR TRUSTING US!🤍 We are passionate about continuing to serve you with better menstrual care for the rest of your life. Sustainability is not a destination, it’s a journey 🌎 Happy Earth Day! Love, Team Nushu Committed to transforming lives, one period underwear at a time. Resources: https://www.sciencedirect.com/science/article/abs/pii/S0921344919303179 To know more about our product, and the materials we use, please visit our sustainability page for in depth details.
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Why we chose Bamboo Fiber for your Nushu Period Underwear
One of our hero fabrics used in our reusable period underwear is – Bamboo! It not only forms the last layer of our 4-Layer Absorbent Core (know more about our tech, right here)but the body of our underwear too! Ever wondered why? What does bamboo have to do with period absorption? Why choose bamboo for your Nushu Period Underwear? Our goal at Nushu, has always been to give ALL women the ultimate period care upgrade. Comfortable, yet efficient menstrual care should be the NORM, not a privilege. So, after 2 years of intensive research to build the perfect combination of layers that provide comfortable & leak-proof menstrual care, we HAD TO pick Bamboo to form the body of our Period Underwear. Here are a few reasons that made Bamboo a crystal-clear winner for us! Feels Like a Hug: Fiber so soft & comfy, you wouldn’t want to get out of it – that's bamboo fiber for you! It's all about that gentle, silk-like touch, making your period days feel like a warm embrace. We know that the last thing you need is scratchy discomfort & rashes from a pad! Stay Dry, Stay Happy: No one likes feeling damp down there, right? Bamboo fiber soaks up moisture like nobody's business. It’s not the first layer on your Nushu underwear, but it sure is moisture-wicking. Whether it's a light flow or a heavy one, bamboo fiber keeps you feeling dry and comfortable all day long, so you can go about your day without a second thought. Breathe Easy: Ever felt like your undies were suffocating you? That’s because often, there isn’t enough airflow. Bamboo fiber is a lot more porous, allowing ample airflow to keep your nether regions cool and comfy. No more sweaty discomfort or stuffiness – just breathable, soft comfort. Sensitive Skin Approved: Is your skin just as picky as your cat? Bamboo fiber is naturally hypoallergenic, meaning even the most sensitive skin types do not need to deal with the irritation of rashes, redness or itchiness. With bamboo fiber, your sensitive skin is absolutely safe in your Nushu Period Underwear Hypo-Allergenic: Bamboo fiber has natural antibacterial powers, keeping harmful bacteria at bay and your lady bits happy and healthy, without using any additional solutions or chemicals. With bamboo fiber, you’ve gotten extra protection against infections. (But yes, how you wash & take care of your Period Underwear matters! Here’s how you do it right.) Conclusion: So, now you know why we chose Bamboo fiber for your Nushu Period Underwear! It is a go-to, no-brainer fabric for comfy periods. It's soft, absorbent, breathable, sustainable, and simply kind to your skin. Ready to upgrade your period game? Give our Reusable Period Underwear a try and thank us later!
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Feeling Bloated on Your Period? Here's Why and What You Can Do!
Period bloating is pretty common when you’re bleeding! You feel full and lethargic and your perfect-fit jeans are suddenly just an abomination! But understanding why it happens can help manage and alleviate this discomfort, and so we did some research and gathered to help alleviate the “I feel fat” downer: “Why Am I Bloated?” Days leading up to your period & during your period, your body goes through a wide range of hormonal fluctuations. This can often cause digestion issues. A week before your period is when your estrogen & progesterone levels start showing a gradual decline, which triggers your period ultimately. Since your gastrointestinal tract is LOADED with estrogen & progesterone receptors, the fluctuation in these hormones affect your digestive system in 2 ways: They slow down your metabolism, your digestive processes, as well as bowel movements causing you to bloat & constipate more than you normally would They also control fluid regulation in your body, which means your body is holding onto a lot more water to avoid dehydration & loss of electrolytes Diet matters We have all been there - PMS often tempts us to indulge in an extra bit of junk; sweet & salty, both! But often, excessive sugar can cause inflammation in the gut, which worsens the bloat. Excessive sodium, on the other hand, can cause your body to hold onto even more water - making you feel more bloated. But what happens after? Now — don’t shoot the messenger, but when you get your period, your uterus releases an enzyme, called Prostaglandins. Prostaglandins are basically what are causing all those uncomfortable-to-insane-ranging cramps! Their main job is to cause muscle contractions in the uterus, which help shed the lining, resulting in your period! But, as a side effect, it ends up causing contractions in your lower abdomen too, causing a lot of the waste to finally get cleared off. Explains why you run to the washroom more often, once your period starts! While it can be difficult to control your hormonal fluctuations and the bloating & digestive issues they cause as a bi-product, there are remedies you can apply to help yourself! Stay Hydrated: Do the basics – drink at least eight glasses a day, and ditch the packaged fruit juices that claim to be “real and fresh” for homemade fresh juices or coconut water. Caffeine can worsen bloating too, so try to replace your morning coffee with a herbal tea! Staying hydrated can help flush out excess sodium and reduce water retention. Potassium-Rich Foods: Potassium helps regulate your sodium levels which in turn affects the water your body holds onto. Your best bet? Bananas, leafy greens, avocados and tomatoes! They’re super rich in potassium and help counteract the bloating! Herbal Remedies: Some ingredients in your kitchen, such as ginger, peppermint, turmeric & fennel have natural anti-inflammatory properties and can help ease inflammation in your gut and relieve bloating & pain. Boil them to make a soothing herbal tea that also aids digestion! Exercise Regularly: No brainer, right? Regular workouts can help stimulate bowel movements and ease bloating. And you don’t need them to be too strenuous, especially on day 1 & 2 of your period– brisk walking, yoga, or cycling can be moderate workout regimes that help with bloating & cramps. Conclusion: Managing your period might feel like a dreaded experience with the symphony of hormones playing with your insides, BUT there are tools to help. Good food, adequate water, sleep & exercise are foundational pillars that help. Just remember - stay hydrated, maintain a balanced diet, and prioritise self-care to manage period bloating effectively. Wear comfy clothes (cue to ditch the jeans) and comfy period panties! But if symptoms persist or become severe, consult a doctor for personalised guidance. Sources: All sources are articles either written or reviewed by MDs https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2849969/ https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5722595/#:~:text=Estrogen%20and%20progesterone%20receptors%20are,strategies%20of%20upper%20GI%20dysmotility. https://www.healthline.com/health/womens-health/period-bloating https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5984430/ https://www.womenshealthmag.com/health/a19995105/de-bloat-during-period/
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Women's Health: A Silent Crisis, with hope for the future
WHO declared “acceptability” & “gender sensitivity” as core components to right to health. Yet, it's a proven fact that women across the globe do not get equal access to healthcare. It's a silent crisis that's been going on for ages, but it's time to bring it into the spotlight. Because ignoring women's health isn't just unfair – it's downright dangerous. Unveiling the Neglect: Historical Oversights: For centuries, medical research has mostly focused on men. Yep, you heard that right. Women were often left out of clinical trials and studies, leading to a big gap in understanding their health needs. It's like trying to solve a puzzle with missing pieces. Not-so-fun-fact: Even something as basic as car seatbelts, are typically not designed with the female body in mind, leading to a 17% higher likelihood of women dying in car crashes compared to men. Stigma and Shame: Ever noticed how women's reproductive health gets swept under the rug? It's like there's this unspoken rule that certain topics – like periods or menopause – are too embarrassing to talk about. But guess what? Ignoring them won't make them disappear. It just makes it harder for women to get the help they need. And not to mention the serious bias several unmarried women face when it comes to accessing sexual & reproductive healthcare. Stigma around pre-marital sex & a woman’s agency over her own body makes it difficult for women to address possible health concerns & symptoms, without the fear of judgement from doctors or family. Pain Bias: Here's the kicker: when women do speak up about their health concerns, they're sometimes brushed off. Their pain is downplayed, their symptoms dismissed. It's like their voices aren't being heard. Every woman has heard the same old “Period pain hi toh hai, it's nothing serious''. And that can lead to misdiagnosis or delayed treatment, which nobody wants. Discrepancy in Research Funding: Want to know something shocking? Despite all this, research funding for women's health is often peanuts compared to other areas. It's like saying, "Sorry, your health isn't worth investing in." Not cool, right? Lack of medical awareness on Menopause Globally, numerous medical school curriculums still lack Menopause training (with a 2021 study revealing that 41% of surveyed medical schools didn't offer it). Menopause also carries substantial economic consequences, such as reduced productivity during what is often the peak of a woman's career, due to employer misunderstanding and policy gaps. Cervical Cancer In India, cervical cancer accounts for around 6% to 29% of total cancer cases among women. 17% of all cancer-related deaths in women aged 30 to 69 years, are due to Cervical Cancer. Commonly used plastic pads contain Phthalates & Volatile Organic Compounds (VOCs) (carcinogenic substances), that are easily absorbed through the vaginal lining and may cause a host of issues ranging from hormonal imbalances to Cervical & Ovarian cancer. All the more reason to switch to safer alternatives when you can. Period Underwear is slowly & steadily becoming a preferred menstrual care product for many women. Not only are they better for your health, safe & hygienic, but also significantly better for the planet! Wait… there’s a silver lining: Fem-Tech businesses are steadily headed towards a brighter future, with more investments starting to flow in (pun intended). The Fem-Tech industry is forecasted to achieve a market value of US$ 5.0 billion by 2033, with a projected compound annual growth rate (CAGR) of 15.2% from 2023 to 2033, according to a press release from Future Market Insights, Inc. One such innovative Fem-Tech startup, that we thought has been doing some REALLY cool stuff – NextGen Jane – is pioneering the development of a smart tampon system. The core technology behind NextGen Jane's smart tampon system is the detection of biomarkers in menstrual blood to provide valuable information about a woman's health, including fertility, hormonal imbalances, gynaecological conditions, etc. So far, NextGen Jane, has raised over 19.7M USD in over 6 rounds of funding and have been featured in various media outlets for its groundbreaking work in the Fem-tech space. Where do we go from here? While systematic change – changing attitudes & bias towards women’s health might take years to change completely, what we can do for ourselves is to DEMAND what we deserve. While having access to good healthcare is also a matter of privilege, we must do everything to make our voice heard. Choose better alternatives where you can — switching to better menstrual care products is not the last mile, yet it is a significant step!
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The Technology Behind Nushu Period Underwear
In recent years, menstrual care saw the rise of some innovative & sustainable alternatives to plastic pads – and one of them was Reusable Period Underwear Reusable period underwear is specially designed to offer a comfortable and absorbent alternative to traditional pads, tampons, and cups during menstruation. They are typically made with multiple layers of fabric, that ensure you get high-level absorbency, without the discomfort of rashes or prolonged wetness! These period panties are no less than a revolution – combining comfort and efficiency in menstrual care products! But what is the technology behind them? Reusable period underwear works by leveraging a combination of absorbent layers and leak-proof barriers to capture menstrual flow and prevent leakage. The absorbent layers, often made of natural and synthetic fibres, soak up the menstrual fluid while the leak-proof barrier, usually made of waterproof or water-resistant material, prevents any leaks from staining your clothes. Introducing The Nushu 4-Layer Absorbent Core: 1. Lenzing Modal: This innermost layer of our Nushu Period Underwear is known for its excellent moisture-wicking properties & soft touch. It is super breathable & dries quickly enough to prevent any discomfort from wetness. 2. Microfiber: This towel-like layer is where all the fluid is absorbed. Microfiber is super absorbent, easy to clean, reusable, and durable, which makes it a practical and sustainable choice. 3. TPU-Coated Waterproof Layer: This layer is a protective barrier to prevent leaks and stains, all while remaining flexible, breathable, and comfortable to wear. Period panties with a TPU-coated waterproof layer can withstand multiple washings without losing their flexibility or effectiveness. 4. Bamboo Fabric: Bamboo fabric provides superior softness, moisture-wicking capabilities, breathability, and antibacterial properties. The shell fabric hugs your body offering a comfortable natural fit. We spent 2 years researching and developing the perfect combination of layers - a technology that absorbs heavy flows for long hours, with no leakage, and no compromise on comfort! At Nushu, our aim is to give women the ultimate upgrade in their menstrual care. We bring you 5 styles, that vary in 3 levels of absorbency, to help you manage your flow no matter how heavy or light. Several styles also incorporate lace into their design to remind you that your period is not something to be disposed of & erased, but to be cherished with love. Not only are they good for you, but also far less harmful to the planet than pads or tampons. Roughly 12 Billion pads end up in landfills every year. Moreover, every pad takes ~500 years to decompose! Nushu’s Reusable Period Underwear can be washed and reused for 2 years, reducing waste & conserving resources, making it one of the most sustainable alternatives out there! But how do you take care of your Reusable Period Underwear? We’ve chalked out an easy 3-step process: 1. Rinse the underwear under running water to wash off all fluids. Squeeze it to ensure the underwear is completely free of any blood, until you see clear water 2. Depending on your preference, you can now either pop it into the machine or hand wash it with your regular detergent. 3. You can then hang dry the underwear and let it dry for up to 8-12 hours! Avoid throwing it into a dryer, though. Here’s a quick tutorial on how to wash your Nushu Reusable Period Underwear. Conclusion Reusable period underwear offers a convenient, comfortable, and eco-friendly solution for managing menstruation. With their innovative design and effective functionality, they provide reliable protection against leaks and stains while reducing waste and environmental impact. By making the switch to reusable period underwear, you can prioritise both your comfort and the health of the planet. Make the sustainable choice today and experience the difference for yourself!
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Breaking the Silence: How to talk to your teenage daughter about her period
On March 27th, we tragically lost another life to stigma and a lack of conversation. The recent loss of a 14-year-old girl, due to stress from her first period, serves as a stark reminder of the importance of open dialogue within families and schools. Menstruation is a natural and inevitable part of a woman's life, marking a significant milestone in her journey toward adulthood. However, by initiating a dialogue with your daughter about menstruation, you're not only equipping her with essential knowledge but also creating a safe space for her to express her thoughts, concerns, and questions without fear or judgment. The hesitation to communicate often stems from stigma and a lack of understanding on how to broach the topic. So, we've broken it down into pieces, making the process a little easier for you and your daughter! Timing and Approach: Choosing the right moment and approach is crucial when broaching the subject of menstruation with your daughter. Pick a private setting where she feels comfortable, with no phones and no interruptions! Approach the conversation gently, with love and empathy for the confusion a teenager might go through, acknowledging any anxieties or uncertainties she may have with empathy. Reassure her that it's normal to feel a mix of emotions when confronted with new experiences and changes in her body. Provide Accurate Information: Dispelling myths and providing factual information is extremely important in alleviating fear and confusion surrounding menstruation. Explain the biological process of menstruation in simple, age-appropriate language. Here are some prompts: - The menstrual cycle and its frequency - Hormonal changes throughout the month and how they affect her mind and body - How to manage cramps - Hygienic menstrual practices - Safe and comfortable menstrual care products she can choose from! Encourage your daughter to ask questions and express any fears she may have - Remind her that no question is off-limits or too trivial! Be prepared to address common misconceptions too! Emphasise on Emotional Well-being: In light of recent events, it's crucial to prioritize your daughter's emotional well-being during this conversation. Acknowledge that it's normal to feel a range of emotions, including excitement, apprehension, or even anxiety when experiencing puberty and menstruation for the first time. Encourage her to communicate her feelings and emphasize that seeking support from trusted adults or healthcare professionals is a sign of strength, not weakness. Promote a Positive Body Image: Menstruation often coincides with physical changes that can impact a young girl's body image and self-esteem. Misinformation around menstruation and drastic hormonal changes, coupled with unrealistic beauty standards for a woman’s body, only add fuel to the fire! Encourage healthy lifestyle habits, such as regular exercise, balanced nutrition, and adequate sleep, which can contribute to her overall well-being and resilience during menstruation. Address the Stigma: Last but not least, let’s ensure that we don’t sweep under the rug what needs to be spoken about. Misinformation about periods can make the experience more difficult than it needs to be. Remind her that there is no shame in menstruation, staining clothes or bedsheets, asking for a menstrual hygiene product, or taking a day off to rest, despite what people around her might lead her to believe. Yes, periods can be painful and irregular at first, but they are never to be ignored or undermined! Conclusion: Initiating a conversation about menstruation with your daughter is a vital step towards promoting her physical and emotional well-being. By approaching the topic with empathy, understanding, and accurate information, you can help dispel myths, alleviate fears, and ensure she develops a positive and healthy attitude towards menstruation. Remember, your support and guidance play a crucial role in empowering your daughter to navigate this transformative phase of her life with confidence and resilience.
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The Truth Behind Your Go-To Sanitary Napkins
Sanitary napkins are the go-to menstrual care product for the majority of women in India (surprise, surprise!). But, beyond their utility, lie lesser-known health and environmental hazards that they cause. But let’s talk about you first. Here’s what your go-to pad brand has been hiding from you: Chemical Contamination: The most popular sanitary napkins contain a plethora of chemicals such as dioxins, furans, and pesticide residues. These toxic substances are by-products of the bleaching process used to make the pads appear white. Use them long enough and you’re at risk of severe health issues including reproductive problems, hormonal disruptions, and even cancer! Synthetic Materials: Most sanitary napkins are made from synthetic materials like polyethene, polypropylene, and super-absorbent polymers. These materials not only contribute to environmental pollution but also increase the risk of skin irritation and allergies. So if you’ve been wondering what about your pad has been causing all that itching, and the rashes, now you know. Fragrances and Dyes: Manufacturers often add fragrances and dyes to sanitary napkins to mask odours and enhance their aesthetic appeal. These additives can often trigger allergic reactions and exacerbate any existing sensitivities. And to add fuel to the fire, the lack of disclosure around specific ingredients used in these fragrances raises alarms about potentially undisclosed harmful chemicals. Environmental Hazards: Landfill Overflow: The convenience of disposable sanitary napkins comes at a significant cost to the environment. According to the World Bank, approximately 12 billion sanitary pads are disposed of annually, in India alone. They not only occupy valuable space but release harmful chemicals into the soil and groundwater. Plastic Pollution & Waste-Mismanagement: The plastic components of pads are a deadly threat to marine life and ecosystems! Improper disposal or flushing of pads leads to their eventual deposition in water bodies, where they break down into microplastics, endangering aquatic organisms and disrupting fragile ecosystems. Carbon Footprint: The manufacturing process of pads involves the consumption of a vast amount of energy and resources, adding to greenhouse gas emissions and climate change. A study published in the Journal of Cleaner Production estimated that the average carbon footprint of a single plastic pad is around 5.5 kg of CO2 equivalents – in simpler words what that means is, the production of a single pad releases roughly 5.5 kg of CO2! From extraction and processing of raw materials to transportation and packaging, every step of the production cycle leaves a dire carbon footprint. We've uncovered some more hard-hitting stats on the impact that pads have on our planet, right here, for you! Now What? Sure, using pads might be a convenient choice, but the question lies - at what cost? Their widespread usage comes with clear significant health and environmental risks. But a blessing to 21st-century women is that we have better alternatives out there - like our Reusable Period Underwear! Each period underwear you invest in can be washed and reused up to 2 years. Depending on the style you choose, they absorb up to 6 pads of blood in one go - that means you can wear them for anywhere between 8-24 hours (depending on your flow, of course). In case you’re wondering how that works, here’s another page that spills the beans, all over our magic underwear! Sources: https://toxicslink.org/publications/reports/wrapped-in-secrecy-toxic-chemicals-in-menstrual-products
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Period Underwear through the Ages: From Teens to Menopause
In the evolving landscape of menstrual care, Reusable Period Underwear has proven to be a versatile and eco-friendly solution for women at every stage of life. From adolescence to menopause, Nushu’s Reusable Period Underwear offers comfort, reliability, and confidence. No matter your age, Nushu’s got you covered! For Teens: Embracing Comfort and Confidence The onset of menstruation can be a challenging time for teens, filled with new experiences and concerns. Nushu’s Reusable Period Underwear is designed to offer a stress-free introduction to menstrual care. They provide leak-proof protection, design, and a super comfy fit to ensure teens can participate in all their favorite activities without worry, promoting a positive body image and self-esteem. Wearing a Super-Heavy absorbency Reusable Period Underwear like our Hip Hugger (Bestseller alert!) or the Lace Hipster, especially when periods can be particularly uncomfortable, painful, and heavy in their initial years, can make their experience a little bit easier. The last thing they need are rashes from pads & frequent leaks! For Adults: Balancing Lifestyle and Menstrual Care We all know how demanding ‘adulting’ can be. Nushu Reusable Period Underwear caters to the active lifestyle of adults, offering long-lasting protection that can work with you on varying flow levels. The convenience of not having to change pads frequently throughout the day or deal with rashes and infections, coupled with the environmental benefits of reducing disposable waste, makes period underwear a practical and sustainable choice for menstruating adults. A popular, go-to combo that covers you for all days of your flow is our Lace Trio! It not only has you covered with reliable absorbencies but they also look super cute on! The Lace Trio includes: The Lace Hipster absorbs 6 pads-worth of blood (for Super Heavy flow) The Lace Bikini absorbs 4 pads-worth of blood (for Heavy flow) The Cheeky Lace absorbs 2 pads-worth of flow (for Medium flow) For Menopause: Comfort During Transition Menopause brings about significant changes in a woman's body, including fluctuations in menstrual patterns. During perimenopause, periods can become unpredictable, varying in flow and frequency. Our recommendation? The Cheeky Lace is super soft & comfortable and can be worn on a regular day to protect you from any surprise visits from Auntie Flo! It absorbs up to 2 pads of blood. And once your period is back in ‘full-flow’, our heavy (shoutout to the Lace Bikini) & super-heavy absorbency period underwear like the Hip Hugger have got you covered. Moreover, the breathable materials help in managing hot flashes and night sweats! Key Benefits Across Ages Comfort and Security: Nushu’s Reusable Period Underwear is made from a soft, breathable 4-layer absorbent core, providing a super comfortable fit without compromising on leak protection! Better for Your Health: Prolonged use of plastic (or organic) pads pose some serious health risks, like cancer, infertility, and at the very least, rashes and discomfort in the short term! Why risk comfort or health when you have a much more absorbent and comfortable alternative? Cost-Effective: Investing in Nushu Reusable Period Underwear can help eliminate your 2-year-worth pad-supply, making it much more affordable in the long run! One Period Underwear can be washed and reused for no less than 2 years. Conclusion Reusable Period Underwear is the future of menstrual care! Nushu has reliable, comfortable, and sustainable period care for everyone - from teens just beginning to navigate their menstrual journey to adults seeking a balance between lifestyle and menstrual care, and those going through Menopause looking for comfort during transition. Our Reusable Period Underwear not only promises personal comfort but also contributes to a more sustainable and inclusive approach to menstrual care.
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Women's Day: Yet another perspective revamped!
I have to admit, I’ve always questioned the purpose of Women’s Day. Being a feminist, I thought women’s day was counterproductive, and that it actually victimized women and gave society a reason to remember the inferior position of women throughout history. However, given this year is my baby Nushu’s first Women’s Day, my team and I sat down (2 days ago - lol) to discuss content, and that forced me to reevaluate what women’s day means for: Nushu as a brand Society Me as a woman Are we close to providing women across societal constraints, equitable opportunities? Have we reached a point where women are truly free in society? Are we ready to celebrate that yet? My answer to all the above is no. However… I didn’t want to do a women’s day push without believing in it. I’d like to share my new found perspective on women’s day with you, in case it may resonate… Women’s day is… A day to commemorate how far women have come along in history despite the odds. An opportunity to get inspired by all the amazing women who have fought for women’s rights throughout history. An indicator that we all have a role to play in advancing the position of women in society today. A reminder that other women have your back too! A whole lotta hope for the future <3 I hope you too will find the true meaning of what Women’s Day means to you. Also, it’s not Valentine's day, so thanks but no thanks to the flowers…get them Nushu period underwear instead ;)
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