36%
of India’s 355 million menstruating female population use sanitary towels for protection.
70%
of reproductive health issues are casued by poor menstrual hygiene.
1 in 10
girls below the age of 21 in India cannot afford sanitary products.
Transforming lives, one period underwear at a Time
We believe that dignified menstrual care gives women confidence and freedom to move. Community is at the heart of what we do, and we’re proud to extend our CSR efforts to you—so together, we can make a difference by donating period underwear to women in need.
WE BELIEVE, DREAMS SHOULD NOT BE LIMITED BY CIRCUMSTANCES
Nimaya Foundation, our giving partner, is co-founded by Navya Naveli Nanda and Samyak Chakrabarty.
Nimaya is a non-profit career accelerator for women with big dreams, but restrictive circumstances. They identify women that posses the drive to overcome their limitations & offer a skills-training program to bridge the gap between their education and industry-demands.
Donate Now
Donate Now
Give a Girl the Gift of Comfort & Dignity
To combat period poverty will be a community effort. We hope you will join us in getting safe, sustainable period care to girls in need.
100% of your donation goes directly to providing period underwear for girls in need.
MISSION IN ACTION
Institutional Partnerships to Supply Period Care To Girls In Need
Distribution Size
300 WOMEN
Pads Saved
90,000
Each Woman Saves
RS. 2,000
Sponsor
Svamaan Foundation
Nagpur, Maharashta
Distribution Size
90 GIRLS
Pads Saved
27,000
The College Saves
RS. 1.4L
Sponsor
Dr. B.R. Ambedkar College
Hyderabad, Telangana
Distribution Size
30 WOMEN
Pads Saved
9,000
Each Woman Saves
RS. 2,000
Sponsor
Hinduja Foundation
Alwar, Rajasthan
Distribution Size
100 WOMEN
Pads Saved
30,000
Each Woman Saves
RS. 3,000
Sponsor
Jindal Saw
New Delhi, India
LEARN MORE ABOUT OUR PERIOD UNDERWEAR
RELATED POST
Customer Spotlight: How I manage my excruciating cramps!
Dealing with period pain is no joke, and everyone has their own way of managing those crampy, uncomfortable days – Whether it's curling up with a heating pad, trying out the latest wellness trends, or simply pushing through with a little extra self-care! It is a shared experience that connects us all🩸💜. So we’re diving into real tips, tried-and-tested remedies from our amazing community—because let’s be honest, we could all use a little extra support when cramps come knocking!👯 In conversation: Nandini Singh, 23, Delhi Nushu: How bad do your cramps get? If you had to rate them on a scale of ‘Barely Noticeable’ to ‘Soul-Sucking’?Nandini: Soul-Sucking for sure!! I’ve had certain health concerns due to which they’re worse but they absolutely feel like death. Nushu: Has the intensity changed with time & age?Nandini: My cramps have gotten worse with age! You would think you would get used to them but it still hurts. Nushu: Have you ever had to cancel plans because of period pain?Nandini: Oh for sure! I try not to if its important of course, but I also remind myself that its unrealistic to expect myself to function like normal when I’m in too much pain. Occasionally, I might pop a pain-killer, but that’s a last resort. I try to avoid them for the most part. Nushu: How do you adjust your daily routine when experiencing period discomfort?Nandini: I don’t really have an outdoorsy job fortunately, so even if I’m on my period, I usually get to work in a comfortable setting. I used to pop pills and sleep off. Now I align my diet with what my body needs through magnesium enriched foods, anything dark chocolate and really warm things throughout the day. And also, REST. As much as possible. Nushu: What’s your go-to remedy for dealing with cramps? Have you tried any cramp-relief products? Nandini: I’ve tried a bunch of home remedies to be honest, but I believe, the best & the most effective home remedy is to keep sipping a lottt of hot water or sometimes a Chamomile tea mix for the feels! And also consume an unhealthy amount of dark chocolate. Surprisingly, that works! Lately though, I bought your holy cramp essential oil roll-on, and that’s doing magic! I’ve used one before, but that one wasn’t as effective, so I was skeptical. When a friend of mine got it for herself, that’s when I tried it & got one for myself! It actually smells so goood! Then you launched the heating pad, Snuggles, and I got that too! What I really like about Snuggles is that it’s so soft & “portable” in terms of design. Sure a regular heat pad will do the job too, but this one just looks much cuter so I don't mind using it in office too. It's easy to heat, has that soft cover so it actually feels good and doesn’t end up burning my skin either! I end up sleeping with it all day & all night. Nushu: What’s one self-care ritual you swear by during your period? Nandini: There are two: 1. I always keep a flask of hot water, my fave mug, along with my roll-on & heating pad beside me – keep the essentials handy, even when I'm on-the-go.2. I also make sure to stretch every now and then. That helps with cramps to some extent, but more so, it helps me get out of my head, which I really need on my period. Nushu: If you could give one piece of advice to someone struggling with painful periods, what would it be? Nandini: These are a few things that worked for me in combination, but I’m sure different solutions might work for different people. If the cramps get too bad – please see a doc, there’s only so much heat therapy, oils & dark chocolate can do for you. — Managing period pain is all about finding what works best for you. We hope these insights help you feel a little less alone on those tough days and maybe even inspire you to try something new!✨ Got your own cramp-busting secret? We’d love to hear it—because when it comes to periods, sharing is caring!
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The Ultimate Guide for Men to Support Their Partner’s Menstrual Needs
Periods can feel like uncharted territory for many men. But here’s the deal—learning how to support your partner during their cycle isn’t just thoughtful; it’s a game-changer for your relationship. Ready to level up your empathy game and gain much needed boyfriend points? Here’s a quick guide to becoming the MVP of menstrual support. 1. Educate Yourself Like a Pro 📚 A period isn’t just about bleeding—it’s a full-on hormonal rollercoaster. Here’s the TL;DR version: Cycle phases: Menstrual: Bleeding = tired Follicular: Post period = energetic Ovulation: Midway point = confident Luteal: PMS = emotional Menstrual Symptoms 101: Cramps, bloating, fatigue, mood swings—different people experience different intensities. 📌 Quick Tip: Google is your friend 🌐, but don’t hesitate to ask your partner directly about their unique cycle. 2. Show Up with Comfort in Hand 🛍️ When your partner’s battling cramps or cravings, small gestures speak volumes. Cramp-relief solutions: While most go for electric heating pads, microwavable heating pads are all-natural & long-lasting. Plus, they look chic! Pair it with an effective cramp-relief roll-on, and she’s all set. We have a combo deal on the two, too! Snacks: Stock their favorite comfort food 🍫🍟 (yes, even if it’s chips dipped in Nutella). Period products: Know their preference—pads, tampons, cups, or period underwear. Bonus points if you remember their favorite brand! If they haven’t tried a reusable period underwear yet, now is the time to introduce a comfortable period to them. Women swear by it! If you need help in picking the right style for them, we’re here to help :) 🛒 Pro Move: Surprise them with cozy items like a soft blanket 🛏️ or herbal teas ☕. 3. Be the Emotional Rock 💪 Hormonal shifts can lead to mood swings—it’s biology, not drama. Listen actively: Sometimes, they just need to vent 🗣️. Avoid “fixing”: Not every problem needs a solution 🛠️. Be patient: Frustration only makes things worse 🧘. 💡 Remember: A little compassion goes a long way when they’re feeling overwhelmed 💕. 4. Share the Load 🧠 Periods can feel like an extra layer of stress. Lighten the load by: Helping with household chores 🧹. Offering to pick up period supplies or groceries 🛒. Planning low-effort, feel-good activities like movie nights 🎥 or lazy brunches 🥞. 🤝 Teamwork FTW: It’s not about doing everything—it’s about showing you care. 5. Ditch the Taboos 🚫 Normalize talking about periods! It’s 2025—periods aren’t “gross”; they’re natural 🌎. Ask questions: What makes their period easier? What’s off-limits during this time? 🤔 Be respectful: If they’re not in the mood to talk, give them space without judgment 🛑. 🙌 Goal: Be the partner who’s comfortable discussing periods without batting an eye 😌. 6. Celebrate the Good Days, Too 🎉 When the cramps ease and the energy returns, celebrate the bounce-back! Plan something fun, whether it’s a date night 🍷 or a simple “you survived this month, queen!” toast 👑. Final Words 📝 Supporting your partner through their menstrual cycle isn’t rocket science—it’s about empathy, effort, and a willingness to learn. By being there for them, you’re not just showing love; you’re building a stronger, more connected relationship ❤️. So, are you ready to be their period partner-in-crime? Trust us, they’ll thank you for it!
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Beginner’s Guide to a Comfy Period
In a world where innovation meets necessity, menstrual hygiene products have become progressive, where convenience doesn’t come at the cost of comfort.🌸 One such game-changer is a period panty, capable of absorbing up to 6 pads' worth of blood.🩸It’s a revolutionary way to keep the annoying pads and rashes at bay! However, a comfortable period doesn’t stop there. Enter Holy Cramp and Snuggles, our new cramp-soothing superheroes! Want to transform your period experience? Read along! Step 1: Choose Period Panties That Match Your Flow So, you’re curious about period panties but aren’t sure if they’ll work? Don’t worry; we were in your shoes once too—curious and cautious. So we’re here to help you find the right pair. Here’s how to choose them👇🏼: Pick the right absorbency. Nushu period panties come in five styles and three absorbency levels: Super Heavy: Best for days 1 and 2 when your flow is heaviest. Heavy: Perfect for moderate flow days, like days 3 and 4. Medium: Ideal for light flow days, such as the tail-end of your period. 💡Pro Tip: Build a mix-and-match collection for your entire cycle – keeping at least 1 pair of each absorbency level ensures you’re sorted for the entire cycle. Our Fantastic Five Combo is a curated set of styles designed for every day of your flow—your go-to for an effortless cycle! If you’d rather try 1 pair first, and then stock up on more pieces, go for the Hip Hugger! It’s a customer-favorite (bestseller-alert!), absorbs up to 6 pads of blood and has padding that goes all the way to the back! ✨ Step 2: Picking the Right Size Generally, going for the same size as your regular underwear works for most women. Our sizing is similar to most popular brands. However, when in doubt, we suggest grabbing that measuring tape! Get your hip measurements (not waist) & compare against our size guide below. If you’re still doubtful, drop us a text – we’re here to help :) Step 3: Prep for Period Freedom Once your Nushu period panties arrive, wait for your cycle to begin. If you use panty liners pre-period as caution, try our ultra-thin Cheeky Lace—it feels just like your regular underwear! When your period starts, wear the appropriate Nushu style for your flow. Here's what we suggest👇🏼: If you feel the need, change into a fresh pair in the evening. 💤 Extra Tip: For heavy overnight flow, choose styles like Lace Bikini or Hip Hugger, which come with extended padding to keep you dry as you sleep. Step 4: Wash the Underwear We have an easy, 3 step guide right here! But essentially: Rinse the underwear in running cold water🚿until the water runs clear (give it a few squeezes). Hand wash or machine wash using your preferred detergent.🧼 Hang dry (no no to dryers!), preferably in sunlight/open, airy areas.☀️ ⌛ Timing Note: Drying takes 8-10 hours, so we recommend owning at least three pairs to maintain a seamless rotation. Step 5: Soothe Cramps with Holy Cramp & Snuggles Your comfort matters, which is why we’ve added two new besties to your period arsenal: 1. Holy Cramp Your cramps don’t stand a chance with this all-natural roll-on, infused with 5 essential oils. Roll it onto your lower abdomen (or other affected areas) and let it work its soothing magic. ✨ Bonus: It’s pocket friendly & lasts up to 24 cycles! 2. Snuggles Heat therapy has never been cuter (or cozier)! Snuggles is a microwavable bag that hugs your body, providing instant relief for cramps, backaches, or just when you need some extra warmth. It’s filled with natural heat-retaining ingredients like flaxseeds, clay beads & lavender, to provide long-lasting warmth and soothing aromatherapy. ✨ Bonus: It doubles as a cold compress too! Just freeze it for an hour & it’s good to go! 💡 Pro Tip: Pair Holy Cramp and Snuggles for the ultimate relaxation duo (save when you get them both). Use the roll-on while lounging with your heating pad—it’s like a spa day for your period. Step 6: Repeat and Re-Use Each period underwear can be used for 2 years. It not only replaces pads as a more comfortable, safe option – but also an economic one! By combining Nushu period panties with our cramp-relief solutions, Holy Cramp and Snuggles, you’ll be prepared for every aspect of your cycle—from comfort to pain relief. Still Have Questions? We’re Here to Help! If there’s anything we haven’t covered, reach out to us on WhatsApp. Our team is happy to answer your queries and guide you to your most comfortable period yet. Love,Team Nushu💜
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