36%
of India’s 355 million menstruating female population use sanitary towels for protection.
70%
of reproductive health issues are casued by poor menstrual hygiene.
1 in 10
girls below the age of 21 in India cannot afford sanitary products.
Transforming lives, one period underwear at a Time
We believe that dignified menstrual care gives women confidence and freedom to move. Community is at the heart of what we do, and we’re proud to extend our CSR efforts to you—so together, we can make a difference by donating period underwear to women in need.
WE BELIEVE, DREAMS SHOULD NOT BE LIMITED BY CIRCUMSTANCES
Nimaya Foundation, our giving partner, is co-founded by Navya Naveli Nanda and Samyak Chakrabarty.
Nimaya is a non-profit career accelerator for women with big dreams, but restrictive circumstances. They identify women that posses the drive to overcome their limitations & offer a skills-training program to bridge the gap between their education and industry-demands.
Donate Now
Donate Now
Give a Girl the Gift of Comfort & Dignity
To combat period poverty will be a community effort. We hope you will join us in getting safe, sustainable period care to girls in need.
100% of your donation goes directly to providing period underwear for girls in need.
MISSION IN ACTION
Institutional Partnerships to Supply Period Care To Girls In Need
Distribution Size
300 WOMEN
Pads Saved
90,000
Each Woman Saves
RS. 2,000
Sponsor
Svamaan Foundation
Nagpur, Maharashta
Distribution Size
90 GIRLS
Pads Saved
27,000
The College Saves
RS. 1.4L
Sponsor
Dr. B.R. Ambedkar College
Hyderabad, Telangana
Distribution Size
30 WOMEN
Pads Saved
9,000
Each Woman Saves
RS. 2,000
Sponsor
Hinduja Foundation
Alwar, Rajasthan
Distribution Size
100 WOMEN
Pads Saved
30,000
Each Woman Saves
RS. 3,000
Sponsor
Jindal Saw
New Delhi, India
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RELATED POST
The First Flow: How to Prepare Your Child for Their First Period
The first period is a big moment — equal parts exciting, confusing, and a little nerve-wracking (for both of you). But with the right prep, it doesn’t have to feel overwhelming. Think of it as a gentle initiation into womanhood — one that’s confident, comfortable, and stigma-free. Here’s how you can help your teen be ready to flow fearlessly when the time comes. 1. Start Early, Keep It Real Don’t wait for “the talk” to suddenly happen one fine morning with cramps and panic. Instead, sprinkle period facts casually into daily life — during bath time, shopping, or even while watching a show.Explain that periods are a healthy sign of a growing body, not something to be whispered about. (Psst… that’s our motto too — No more whispers. Period out loud with Nushu.) 2. Normalize, Don’t Dramatize Kids pick up on cues from us. If you treat menstruation like a hush-hush affair, they will too. Use the right words — uterus, blood, cycle — without flinching. And if your child asks the “weird” questions (yes, even where does it come from?), answer honestly. The more normal you make it, the less fear she’ll associate with it. 3. Build a “First-Period Kit” Together Nothing says “I’ve got you” like a thoughtfully packed first-period kit.Include: A mix of options — pads, tampons, a menstrual cup, and of course, a pair of Nushu Teen Wonderwear .Let her explore and choose what feels right and easy for her body.(We have a feeling Nushu will quietly steal the spotlight — but hey, we’ll let her discover that magic herself )Because being prepared isn’t about picking one product — it’s about giving her the power to choose comfort, confidence, and control. A pack of mild wet wipes or small towel An extra pair of leggings Some chocolate & her favourite snacks A heat pad to melt away those cramps — try our Snuggles Heatpad, stays warm for up to an hour and comes with calming lavender aromatherapy for extra comfort. Finally a mini note from you welcoming her to this beautiful journey of life. Having this handy helps her feel prepared, not panicked. 4. Talk About What’s Normal — and What’s Not Explain that every period looks different. Some girls bleed lightly, some heavily. Cramps, mood swings, and even acne are part of the process. But if anything feels too painful or lasts more than a week, it’s okay to ask for help. Remind her that every body has its rhythm — and that there’s no one “right” way to have a period. 5. Make It About Strength, Not Shame Celebrate the milestone instead of tiptoeing around it. Plan a cozy movie night, or share stories about how this change connects her to generations of strong women before her. And remind her — in places like the Kamakhya Temple, the Goddess is worshipped for bleeding. Her period isn’t something to hide; it’s a symbol of power, creation, and divine strength. Periods are not a pause — they’re a superpower in disguise. 6. Encourage Open Conversations Keep communication flowing. Check in gently — “How are you feeling today?” or “Anything new with your period?”This helps your child know she can come to you without embarrassment. You can even share your own early experiences — the funny, awkward, and real bits — to make it relatable. 7. Focus on Comfort During School Days Discuss what she can do if her period starts in class — who to ask for help, where the washroom is, or what to say to a teacher. Pack an extra pair of Nushu undies in her school bag. They’re leak-proof and rash-free, so she can stay worry-free. And the best part? She just slips them on like regular underwear — no learning curve, no fuss, no figuring things out in a panic when her period suddenly starts. Just comfort, confidence, and instant protection. 8. Teach Her How to Use & Dispose All Period Products Responsibly Show her how every period product has its own care routine — from disposing pads and tampons hygienically to sterilising a menstrual cup, and washing reusable Nushu underwear the right way. Help her understand which products create more waste and which ones can be reused for years. It’s a simple lesson that makes her mindful, confident, and conscious of the choices she makes — for her body and for the planet. 9. Be Her Safe Space Above all, make sure she knows: this is her body, her rhythm, her journey.You’re just there to help her walk through it — equipped, educated, and empowered. Because from first periods to forever periods —Nushu is with you. 💜
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Cycle Sisters: A Fact or Myth?
Ever noticed how you and your best friend seem to get your periods around the same time every month?You joke about being “cycle sisters” syncing in moods, cravings, and cramps. But is menstrual synchrony really a thing, or just one of those comforting coincidences we like to believe in?Let’s find out. Where the Idea Began The concept of menstrual synchrony goes way back. In 1971, psychologist Martha McClintock published a study suggesting that women living together (like college roommates) tended to have their cycles align over time, thanks to pheromones or chemical signals influencing hormonal rhythms.The study sparked curiosity and decades of conversation and even gave rise to the term “McClintock Effect.” What Science Says Now Fast forward to modern research and the results aren’t as romantic.Multiple studies have tried to replicate McClintock’s findings, but most couldn’t confirm a consistent pattern. Here’s what science suggests: Cycle lengths vary naturally. Your period might be 26 days, your friend’s 31, which means overlap can happen occasionally just by chance. Try our Cycle Sync Combo support every stage of your flow, from light to heavy, no matter your cycle length. Hormones work independently. There’s no solid biological mechanism proving pheromones can truly sync menstrual cycles. Confirmation bias plays a role. We tend to notice when our periods align, but ignore when they don’t. So while the “Cycle Sisters” theory sounds heartwarming, it’s more myth than medical fact. But Here’s the Beautiful Part Even if our bodies don’t literally sync, our experiences often do.We support each other through cramps, moods, and mid-day chocolate cravings. We encourage each other to try new products, rest when needed, and celebrate being in tune with our cycles — in our own ways.That’s what true Cycle Sisterhood is about — empathy, not exact timing. So next time you’re sharing those “same day” PMS memes, gift your sister a pair of Nushu Period Wonderwear made with ultra-soft bamboo fabric and 4-layer leak-lock protection that keeps you both comfortable through every mood and moment. At Nushu, We Believe… Periods don’t have to be isolating.They’re powerful reminders of connection to your body, to your rhythm, and to the women around you. From our Seamless Hip Hugger, giving you and your partner-in-flow an invisible fit under any outfit, to the Teen Hipster designed for the younger sister just beginning her period journey — there’s a Nushu for every phase of womanhood. So whether you bleed together or not, celebrate your Cycle Sisters — because every shared laugh, rant, and “I feel you” moment counts. Join the Flow Co. Sisterhood 💜 Every Nushu order helps spread awareness and access to sustainable period care.Invite your bestie to make the switch too — through our Refer-a-Friend Program where both of you earn ₹150 off your next order. Because real sisterhood means helping each other flow better — together. Shop Nushu Period Underwear →
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Customer Spotlight: How I manage my excruciating cramps!
Dealing with period pain is no joke, and everyone has their own way of managing those crampy, uncomfortable days – Whether it's curling up with a heating pad, trying out the latest wellness trends, or simply pushing through with a little extra self-care! It is a shared experience that connects us all🩸💜. So we’re diving into real tips, tried-and-tested remedies from our amazing community—because let’s be honest, we could all use a little extra support when cramps come knocking!👯 In conversation: Nandini Singh, 23, Delhi Nushu: How bad do your cramps get? If you had to rate them on a scale of ‘Barely Noticeable’ to ‘Soul-Sucking’?Nandini: Soul-Sucking for sure!! I’ve had certain health concerns due to which they’re worse but they absolutely feel like death. Nushu: Has the intensity changed with time & age?Nandini: My cramps have gotten worse with age! You would think you would get used to them but it still hurts. Nushu: Have you ever had to cancel plans because of period pain?Nandini: Oh for sure! I try not to if its important of course, but I also remind myself that its unrealistic to expect myself to function like normal when I’m in too much pain. Occasionally, I might pop a pain-killer, but that’s a last resort. I try to avoid them for the most part. Nushu: How do you adjust your daily routine when experiencing period discomfort?Nandini: I don’t really have an outdoorsy job fortunately, so even if I’m on my period, I usually get to work in a comfortable setting. I used to pop pills and sleep off. Now I align my diet with what my body needs through magnesium enriched foods, anything dark chocolate and really warm things throughout the day. And also, REST. As much as possible. Nushu: What’s your go-to remedy for dealing with cramps? Have you tried any cramp-relief products? Nandini: I’ve tried a bunch of home remedies to be honest, but I believe, the best & the most effective home remedy is to keep sipping a lottt of hot water or sometimes a Chamomile tea mix for the feels! And also consume an unhealthy amount of dark chocolate. Surprisingly, that works! Lately though, I bought your holy cramp essential oil roll-on, and that’s doing magic! I’ve used one before, but that one wasn’t as effective, so I was skeptical. When a friend of mine got it for herself, that’s when I tried it & got one for myself! It actually smells so goood! Then you launched the heating pad, Snuggles, and I got that too! What I really like about Snuggles is that it’s so soft & “portable” in terms of design. Sure a regular heat pad will do the job too, but this one just looks much cuter so I don't mind using it in office too. It's easy to heat, has that soft cover so it actually feels good and doesn’t end up burning my skin either! I end up sleeping with it all day & all night. Nushu: What’s one self-care ritual you swear by during your period? Nandini: There are two: 1. I always keep a flask of hot water, my fave mug, along with my roll-on & heating pad beside me – keep the essentials handy, even when I'm on-the-go.2. I also make sure to stretch every now and then. That helps with cramps to some extent, but more so, it helps me get out of my head, which I really need on my period. Nushu: If you could give one piece of advice to someone struggling with painful periods, what would it be? Nandini: These are a few things that worked for me in combination, but I’m sure different solutions might work for different people. If the cramps get too bad – please see a doc, there’s only so much heat therapy, oils & dark chocolate can do for you. — Managing period pain is all about finding what works best for you. We hope these insights help you feel a little less alone on those tough days and maybe even inspire you to try something new!✨ Got your own cramp-busting secret? We’d love to hear it—because when it comes to periods, sharing is caring!
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